There Frank Lopo and I were at Einsteins over a bagel and orange juice having a fantastic business philosophy conversation when we reached a topic many entrepreneurs find difficult to discuss. Both Frank and I agreed, it’s one of the hardest pills to swallow as a business owner – letting go to move on.
In a day and age where commercials proliferate the TV and web and good storytelling has gone the way of the dodo bird, it’s nice to see glimmers of hope that commercials can be used as a medium to not only promote a brand; but, tell a moving story.
It has been an interesting occurrence of late that many smaller business and entrepreneurial clients and colleagues have asked me what it means to develop a brand and brand equity in today’s shifting technological and online social world. There are many definitions of brand and brand equity and I’m sure if you were to ask 100 marketing professionals you would receive 100 different answers. In this journal entry, I will give my take on brand and brand equity.