Tag Archives: Brand Equity Formula

The Brand Equity Formula

The Brand Equity Formula

It has been an interesting occurrence of late that many smaller business and entrepreneurial clients and colleagues have asked me what it means to develop a brand and brand equity in today’s shifting technological and online social world. There are many definitions of brand and brand equity and I’m sure if you were to ask 100 marketing professionals you would receive 100 different answers.  In this journal entry, I will give my take on brand and brand equity.